Research & insights
Industry research for the retail floor and the product roadmap.
Latest Research
Practical analysis on vehicle detail pages, shopper behavior, and retail execution-for teams who need clear next steps, not another trends deck.
- Research
Automotive CDPs and the Consideration Layer
CDPs have become very good at reconstructing the customer journey. The next opportunity is understanding what the customer is evaluating while that journey is happening.
Read the guide - Research
Still using iPacket? It's time to upgrade.
iPacket assembles the documents and asks the shopper to read them. Today's buyer shows up with a question. Here's the design difference, and where Carvia is built so the dealer has the answer.
Read the guide - Research
F&I Signal Detection: Know Before They Sit Down
F&I income hit $1,769 per vehicle in Q2 2026, but most opportunities are still found cold. Carvia surfaces the signal while the shopper is still on your VDP.
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Home Games vs. Away Games: Why Your VDP Still Wins
Shoppers visit 4+ sites before buying, some via AI tools. Carvia keeps them answered on your VDP, the tool behind a 75% lead form lift for Lavery Automotive.
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Mapping the Consideration Phase in Automotive Retail
We want to understand whether dealers can map the consideration phase itself. That means understanding the subjects that a customer researches while they decide whether a vehicle is right for them.
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What Makes an Excellent Vehicle Detail Page
A comprehensive breakdown of the design, content, technology, and experience principles that separate high-converting VDPs from the ones that send buyers to Google.
Read the guide - Comparison guide
Carvia vs iPacket: Which Digital Vehicle Presentation Tool Fits Your Store?
Carvia and iPacket both turn a VIN into a shareable vehicle experience, but they solve different problems. Here's how the two compare on features, AI, integrations, and fit.
Read the guide - Comparison guide
Carvia vs vAuto: Why These Aren't Competing Tools
Carvia and vAuto get compared often, but they solve different problems in the dealership stack. Here's how they differ, where they overlap, and why most dealers run both.
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Why this library
Turn traffic into confident next steps.
The best dealerships don't win on volume alone—they win when the vehicle detail page answers the questions shoppers already have before they bounce to a third-party site or a competitor.
These guides distill what we're seeing across automotive retail, product, and data—so you can align your team, your vendors, and your experiments without starting from zero.
What to expect
Made for busy teams.
Grounded in the market
We connect patterns from retail, listings, and shopper behavior—so you can prioritize what actually moves the needle.
Written for operators
Clear frameworks for GMs, marketing leaders, and product teams—not generic trends with no next step.
Built to share
Each piece is structured so you can brief a room, align a vendor, or stress-test your roadmap in an afternoon.
About Carvia
Want the full story behind the product?
Meet the team and mission—we're building for retailers who believe transparency wins.
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